EQUIPThe Verge · 1h ago
X replaces its revenue-sharing program with ‘Original Content Rewards’
Executive Brief
The 30-second read
Platform X is replacing its existing creator revenue-sharing model with the Original Content Rewards program starting September 8. This transition establishes specific eligibility benchmarks focused on verified user engagement and follower count to incentivize proprietary material.
- 01Creators must maintain at least 500 verified followers to qualify for the new rewards system
- 02Eligibility requires 500,000 Home Timeline impressions specifically from verified users within the platform
- 03The new Original Content Rewards program officially replaces all previous revenue-sharing structures next month
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
X is ending its controversial revenue-sharing program for content creators, which has seen numerous revisions under Elon Musk's reign. In its place, it's launching a new Original Content Rewards program on September 8th. To be eligible, creators must have at least 500 verified followers and at least 500,000 Home Timeline impressions from verified users in […]