STAYSkift · 1d ago
Skift Research on Winning the Future Traveler
Executive Brief
The 30-second read
Skift Advisory reports that combining traveler values and intentions with demographic data reveals critical variances in consumer preferences. Executives should leverage this integrated data approach to personalize service delivery for identical travel itineraries.
- 01Integrate psychographic values with behavioral data to identify distinct customer needs during the same journey
- 02Move beyond basic demographics to understand the underlying intentions of future travelers
- 03Utilize multi-dimensional data sets to improve service differentiation in a competitive hospitality landscape
Go deeper · Stay playbook
The Corporate Travel Management Guide →AI-generated summary · Verify at source
Skift Advisory's Ashab Rizvi argued that combining travelers' values and intentions with demographic and behavioral data can reveal important differences in what customers want from the same journey.