STAYSkift · 41m ago
Skift Live Tourism Summit: Five Decisions in the Room
Executive Brief
The 30-second read
Destinations must evaluate whether high-profile live events generate long-term infrastructure and economic value. Leadership should prioritize strategic investments that extend beyond immediate event calendars to ensure sustainable regional growth.
- 01Assess if current live event strategies contribute to lasting destination development
- 02Identify specific decisions required to convert temporary tourism spikes into permanent assets
- 03Shift focus from short-term event scheduling to building sustainable regional legacies
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Every destination has live events on its calendar. The open question is whether it builds anything lasting.