Itch.io adds a filter for games with gen AI disclosures

The 30-second read

Digital storefront Itch.io has introduced a new user filter to identify video games containing generative AI disclosures. This development shifts transparency standards for software marketplaces and pressures competitors like Steam to implement similar content labeling.

• 01Itch.io now allows users to filter software based on disclosed generative AI content usage
• 02The platform update increases transparency regarding machine-generated assets in digital media products
• 03Industry observers expect this move to influence disclosure policies on larger marketplaces like Steam

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