EQUIPGear Patrol · 2h ago
G-Shock’s Most Expensive Watch Ever Gets a Way More Affordable Everyday Edition
Executive Brief
The 30-second read
Casio has launched a mass-market version of its premium G-Shock square case timepiece. The new edition maintains the flagship aesthetic while reducing the purchase price by over 99 percent.
- 01New model retains the iconic square case design from the luxury MRG series
- 02Retail pricing represents a 99 percent reduction compared to the original high-end version
- 03Product strategy increases consumer accessibility for the heritage-inspired silhouette
- 04Model GMWB5000SB-1A2 offers an everyday alternative to the brand's most expensive watch
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
While sharing the same inspiration and iconic square case, this new edition costs over 99 percent less, making it far more accessible.