EQUIPThe Points Guy · 5h ago
9 tertiary cities in the US that are both charming and affordable

Executive Brief
The 30-second read
This report identifies nine tertiary U.S. cities offering a balance of cultural appeal and cost-efficiency. Executives should consider these emerging markets for off-site meetings or expansion opportunities in less-congested economic hubs.
- 01Selection focuses on smaller American cities characterized by high charm and lower operational costs
- 02List identifies underutilized travel destinations beyond traditional primary and secondary metropolitan markets
- 03Analysis highlights geographic diversity for organizations seeking value-driven domestic travel alternatives
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Discover the beauty and fun of these smaller, less-trodden cities.