MEETEvent Industry News · 2d ago
Meet In Wales to Partner with Google XI and StoryCraft Lab at IBTM
Executive Brief
The 30-second read
Meet In Wales is collaborating with Google’s Experience Institute and StoryCraft Lab to host a specialist session at IBTM World. The partnership focuses on integrating international experience design with local destination identity to foster a sense of belonging in event planning.
- 01Collaboration involves Google XI and creative think tank StoryCraft Lab for IBTM World
- 02Session focuses on merging global experience design with authentic Welsh destination identity
- 03Scheduled for day one of the event from 14:15 to 15:15
- 04Programming aims to address experience design and attendee belonging in the meeting sector
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Meet In Wales is partnering with both Google’s Experience Institute (XI) and creative think tank StoryCraft Lab to create a specialist session at IBTM World this year, combining international experience design expertise together with the destination’s authentic sense of belonging.  Taking place on day one of the event, 14:15 to 15:15, “Designing Belonging: A Story […]