EQUIPThe Verge · 2d ago
Google’s Pixel Tag tracker is now available
Executive Brief
The 30-second read
Google has officially launched the Pixel Tag, a first-party tracking device integrated with the Find Hub ecosystem. This hardware release provides enterprise travelers with a native Android alternative to Apple’s AirTag for asset management.
- 01Native integration with Google Find Hub network ensures seamless tracking for Android users
- 02Pricing remains competitive and comparable to Apple AirTag industry standards
- 03Device utilizes Ultra-Wideband and Bluetooth technology for precise location monitoring
- 04Availability follows a multi-year period of third-party Android tracking dominance
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
After years of third-party Android trackers from companies like Samsung, Motorola, and Pebblebee, Google's Pixel Tag is now available for purchase. First announced in August, the Pixel Tag is designed to work with Google's tracking network and app that was renamed the Find Hub last year. The Pixel Tag is priced similar to Apple's AirTag […]