EXPLORETime Out New York · 1h ago
This beloved Union Square landmark is making a long-awaited return, thanks to a new neighborhood bar
Executive Brief
The 30-second read
The landmark Union Square neon signage formerly belonging to Coffee Shop will be reactivated in New York City. The historic display is being integrated into the launch of Bernie and Herb's, a new local hospitality venue.
- 01Reactivation of the iconic Coffee Shop neon sign in New York City Union Square
- 02Integration of historic landmark branding into the new Bernie and Herb’s bar location
- 03Restoration of a significant visual neighborhood fixture for the 2026 summer season
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London Business News: Executive Guide →AI-generated summary · Verify at source
The iconic Coffee Shop neon sign is set to glow over Union Square once again, this time above the new Bernie and Herb’s bar.