STAYSkift · 1h ago
Marriott Launches Owner Rebate Program Ahead of $125 Million Credit Card Fee Jump
Executive Brief
The 30-second read
Marriott International is initiating a franchisee rebate program to offset rising operational costs for hotel owners. This move precedes an anticipated $125 million annual increase in credit card fees generated by the company's loyalty partnerships.
- 01Marriott will use corporate funds to provide direct rebates to its global franchisee network
- 02Credit card partnership revenue is projected to increase by $125 million annually
- 03Hotel owners are demanding a larger share of revenue generated from co-branded credit card fees
- 04The rebate program aims to mitigate financial friction between Marriott and its property owners
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Marriott is paying franchisees back from its own pocket, but the credit card revenue owners want a share of is set to get up to $125 million larger a year.