MEETConvene (PCMA) · 15h ago
How the Athens Promise Aims to Raise the Profile of the Events Industry
Executive Brief
The 30-second read
The Athens Promise movement facilitates industry-wide advocacy for the global impact of organized meetings. This initiative provides stakeholders with tools to demonstrate how event legacy benefits local communities and economies.
- 01New July initiative empowers professionals to highlight the strategic value of global events
- 02Focuses on measuring and communicating the impact of meetings on diverse international communities
- 03Aims to elevate the events industry's profile through structured advocacy and awareness
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Launched in July, The Athens Promise is a new movement that aims to make it easier than ever for individuals who work in the events industry to draw attention to the impact of meetings on communities around the world.