EQUIPThe Verge · 3d ago
HBO Max is putting on vertical shorts
Executive Brief
The 30-second read
Warner Bros. Discovery is launching a vertical video feed on HBO Max to improve content discovery. This integration aligns the service with competitors like Netflix and Disney Plus by utilizing TikTok-style short-form previews.
- 01HBO Max will implement a vertical video feed to surface new programming to users
- 02The feature adopts a mobile-centric interface similar to TikTok and competing streaming platforms
- 03Warner Bros. Discovery follows industry leaders Netflix and Disney Plus in leveraging short-form previews
- 04Strategic shift aims to increase engagement through algorithmic vertical content discovery
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Warner Bros. Discovery is bringing a vertical video feed to HBO Max to help you find something new to watch. Streaming platforms like Netflix, Disney Plus, and Peacock already offer TikTok-like vertical video feeds to surface content that might be interesting to users, and now HBO Max will have a similar feed of its own. […]