STAYSkift · 2h ago
Caroline Beteta Returns to Brand USA as Interim CEO
Executive Brief
The 30-second read
Brand USA has appointed Caroline Beteta as interim CEO to manage the organization's strategic leadership transition. She succeeds Fred Dixon, who is departing the national tourism marketing entity to return to NYC Tourism + Conventions.
- 01Caroline Beteta assumes the role of interim CEO effective immediately
- 02Incumbent President and CEO Fred Dixon returns to NYC Tourism + Conventions
- 03The leadership shift impacts the United States national destination marketing strategy
- 04Beteta provides continuity during the search for a permanent chief executive officer
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The appointment comes as Brand USA President and CEO Fred Dixon prepares to rejoin NYC Tourism + Conventions.