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EXPLORETime Out New York · 1h ago

A trippy new art piece will take over Times Square billboards next month, featuring a 27-foot inflatable unicorn cow riding a jet ski

Executive Brief

The 30-second read

Times Square will host a large-scale digital art installation by creative duo LIZN’BOW starting next month. The project features surrealist imagery across district billboards, including a prominent 27-foot inflatable unicorn cow figure.

  • 01Multimeida installation transforms Times Square billboards into a surrealist dream world environment
  • 02Feature centerpiece involves a 27-foot inflatable unicorn cow riding a jet ski
  • 03Digital displays will showcase rainbow portals and floating milk jugs throughout the corridor
  • 04Exhibition launch is scheduled for September 2026 across major New York City advertising screens

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London Business News: Executive Guide

AI-generated summary · Verify at source

Art duo LIZN’BOW will turn Times Square into a dream world of rainbow portals, floating milk jugs and one very large mythical creature.