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EQUIPThe Verge · 55m ago

Peloton is back with a ‘cheaper’ folding treadmill

Executive Brief

The 30-second read

Peloton is expanding its hardware lineup with the introduction of the Tread Flex, a more affordable folding treadmill model. This launch follows a comprehensive hardware refresh that integrated artificial intelligence and enhanced hardware features across the brand's ecosystem.

  • 01Peloton is launching the Tread Flex as a lower-priced folding treadmill option
  • 02The company is simultaneously refreshing its two existing high-end Tread models
  • 03New hardware incorporates Peloton IQ AI-powered software and integrated cooling fans
  • 04Product strategy focuses on hardware accessibility following recent camera and sensor upgrades

AI-generated summary · Verify at source

Last year, Peloton did a sweeping refresh of its hardware that added cameras, fans, and AI-powered software called Peloton IQ. This year, it's zeroing in on its treadmill lineup - refreshing its two existing Treads and adding the new, more affordable Tread Flex into the fold. At a New York City launch event, Peloton chief […]