EQUIPThe Verge · 59m ago
Apple announces September iPhone launch event
Executive Brief
The 30-second read
Apple scheduled its annual hardware launch event for September 9th at 1:00 PM ET. Executives should monitor the livestream for updates on new equipment to inform future enterprise procurement cycles.
- 01The event titled Surprise and Shine occurs at the Steve Jobs Theater and via livestream
- 02Scheduled for September 9th at 1:00 PM ET at Apple Park
- 03Expectations focus on the next generation of iPhone hardware and related ecosystem updates
- 04Official invitations were issued to media on Wednesday for the upcoming hardware showcase
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Apple's next launch event will take place on September 9th at 1PM ET. Invites to the event, which has a "Surprise and shine" tagline, were sent out on Wednesday. The event will take place at the Steve Jobs Theater in Apple Park, but there will also be a livestream on Apple's website. September's show could […]