STAYHotel Dive · 2h ago
Travel + Leisure Co. taps Wyndham to scale hotels under Sports Illustrated Resorts
Executive Brief
The 30-second read
Travel + Leisure Co. has entered a development agreement with Wyndham to expand the Sports Illustrated Resorts portfolio. The partnership targets growth in college towns and major urban markets under the hotel giant's scaling infrastructure.
- 01Wyndham will provide operational support to scale Sports Illustrated Resorts across North America
- 02Expansion strategy focuses on high-traffic college towns and significant urban centers
- 03CEO Geoff Ballotti confirmed the strategic alignment to grow the niche hospitality brand
- 04The agreement leverages Wyndham's distribution network to enter diverse hospitality segments
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Under a new development agreement, Wyndham will help expand the Sports Illustrated Resorts hotel portfolio to college towns and major urban markets, per CEO Geoff Ballotti.