EQUIPThe Verge · 3d ago
David Ellison says AI could be the ‘biggest creative unlock in modern history’
Executive Brief
The 30-second read
Paramount Skydance CEO David Ellison forecasts that artificial intelligence will surpass CGI in its transformative impact on film production. The executive identifies AI as a primary creative catalyst and strategic operational shift for the modern entertainment industry.
- 01Ellison positions AI as a potential historic unlock for creative production and industry efficiency
- 02Internal projections suggest AI impact will exceed the technical shift seen during the CGI transition
- 03The technology is viewed as a fundamental strategic priority for Paramount Skydance's long-term production roadmap
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
During Paramount Skydance's latest earnings call, CEO David Ellison said "it's hard to imagine" AI won't have a bigger impact on the film industry than CGI. In response to a question about the company's outlook for AI, Ellison said: "I think when you zoom out and look at production, AI really has the potential to […]