EQUIPThe Verge · 16h ago
The next-gen Xbox won’t cost you $1,800. It can’t. Can it?
Executive Brief
The 30-second read
Internal projections suggest Microsoft’s 2028 Xbox console could retail for between $1,200 and $1,800. Executives must monitor this potential shift in consumer hardware pricing structures within the high-end gaming sector.
- 01Next-generation hardware costs are projected to reach unprecedented levels between $1,200 and $1,800
- 02Insider reports indicate a significant departure from traditional console subsidies and price points
- 03Market analysts question consumer willingness to adopt home gaming hardware at luxury price tiers
- 04The 2028 release timeline allows Microsoft time to adjust strategy based on early market feedback
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Fortune dropped a bombshell report on the future of gaming this week. According to the publication's Microsoft insiders, the next Xbox is projected to cost between $1,200 and $1,800 when it arrives in 2028. My first reaction: The next Xbox is dead on arrival. It's DOA. My second thought: Microsoft knows people won't pay that […]