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EXPLORESmart Cities Dive · 3h ago

The $2 trillion growth opportunity hiding in small cities

Executive Brief

The 30-second read

McKinsey and Heartland Forward identify a two trillion dollar growth opportunity within micropolitan communities. To capture this venture capital, small cities must prioritize developing robust infrastructure, specialized workforces, and strategic partnerships.

  • 01Micropolitan communities represent a major untapped two trillion dollar investment and growth market
  • 02Developing regional infrastructure is essential to attracting and sustaining new venture capital flows
  • 03Strategic partnerships are required to align local workforce capabilities with emerging economic opportunities
  • 04Small cities must proactively build investment-ready ecosystems to compete for institutional funding

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“Micropolitan” communities must build the infrastructure, workforce and partnerships to attract venture capital, according to a report from McKinsey and Heartland Forward.