EXPLORETime Out Singapore · 3h ago
Miniso's SEA-exclusive Sanrio pop-up makes its first stop in Singapore
Executive Brief
The 30-second read
Miniso has launched its Southeast Asia-exclusive Sanrio pop-up event in Singapore, marking the first stop of its regional tour. The retail activation features a specialized 106-product collection ranging from plush toys and vinyl figures to fashion accessories.
- 01Singapore serves as the initial location for this exclusive regional retail tour
- 02Product inventory includes 106 unique items such as blind boxes and collectible vinyl figures
- 03The expansion leverages high-demand character intellectual property to drive Southeast Asian market engagement
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The collection spans 106 products, including plush toys, vinyl figures, blind boxes, keychains, bags and hair accessories