EQUIPEngadget · 2h ago
X is replacing revenue sharing with a new original content rewards program
Executive Brief
The 30-second read
Social media platform X will terminate its existing revenue-sharing model after September 7, 2026. The company plans to replace the legacy system with a new rewards program focused on original content production.
- 01Existing revenue-sharing mechanisms will be officially retired following the September 7 deadline
- 02A new incentive framework replaces the old system to reward original content creators
- 03Shift in platform monetization strategy prioritizes unique user-generated material over previous metrics
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
X is retiring its old rewards-sharing program after September 7.