EXPLORETime Out New York · 24 Jul
Travel through the history of the Times Square New Year’s Eve Ball with this new immersive exhibit
Executive Brief
The 30-second read
One Times Square has launched a new immersive attraction focusing on the centennial history of the New Year's Eve Ball Drop. This permanent exhibit provides travelers with a high-tech historical perspective on one of New York City's most significant cultural landmarks.
- 01New immersive experience located at the historic One Times Square site
- 02Exhibition details over one hundred years of Ball Drop engineering and tradition
- 03Interactive displays allow visitors to explore the evolution of the global countdown event
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London Business News: Executive Guide →AI-generated summary · Verify at source
The new One Times Square attraction lets visitors relive more than a century of Ball Drop history