EQUIPEngadget · 1h ago
Online retailers that don't support digital wallets are losing Gen Z customers
Executive Brief
The 30-second read
Recent data indicates that online retailers risk losing significant market share among Gen Z consumers by failing to integrate digital wallets. Decision-makers should prioritize payment platform modernization to prevent transaction abandonment during the checkout process.
- 01Younger consumers increasingly abandon purchases when preferred digital payment methods are unavailable
- 02Digital wallet support has become a critical factor for Gen Z customer retention
- 03Failure to modernize payment infrastructure leads directly to measurable loss in online sales
- 04Retailers must align checkout options with the evolving financial habits of younger demographic segments
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
A study suggests younger people are more likely to walk away if their preferred payment option isn't supported.