STAYBusiness Traveller · 1h ago
Inside J. Logan Home, Where Hermès and Dior Scarves Get a Second Life
Executive Brief
The 30-second read
J. Logan Home converts vintage Hermès and Dior scarves into high-end luxury apparel retailing for approximately $2,650. The brand capitalizes on the growing circular economy trend by repurposing luxury textiles for high-profile clientele.
- 01Designer Logan Horne transforms three vintage scarves into a single luxury shirt
- 02Product price points average $2,650 per unit targeting ultra-high-net-worth consumers
- 03Brand adoption includes high-profile figures such as Travis Kelce and Dua Lipa
- 04Business model focuses on upcycling luxury heritage goods for a secondary market life
Go deeper · Stay playbook
Business Travel Trends 2026 →AI-generated summary · Verify at source
Most vintage Hermès scarves end up framed, folded or forgotten. Logan Horne cuts three at a time into $2,650 shirts—and Travis Kelce, Dua Lipa and others are buying. The post Inside J. Logan Home, Where Hermès and Dior Scarves Get a Second Life appeared first on Business Traveller .