EQUIPThe Verge · 2h ago
Our favorite memories at the movies
Executive Brief
The 30-second read
Current cinematic releases are driving significant box-office recovery led by high-performance formats like IMAX and 70MM. Executives should monitor these entertainment trends as premium theatrical experiences regain cultural and financial dominance.
- 01The Odyssey and Spider-Man franchises are currently breaking global box-office records
- 02IMAX and 70MM formats are driving renewed consumer interest in premium theatrical experiences
- 03Market data indicates a strong resurgence in theater attendance for high-budget visual spectacles
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
It's a great time to go back to theaters! The Odyssey is currently making believers in IMAX. And combined with the power of Spider-Man, it's also breaking box-office records. After Verge senior reviewer David Imel reported back on his latest 70MM IMAX adventure, it got most of the staff talking in Slack about our favorite […]