EQUIPThe Verge · 1h ago
What to expect from Apple’s ‘Pro and tell’ event
Executive Brief
The 30-second read
Apple scheduled a product launch event titled Pro and tell for October 28 in Los Angeles. The presentation will primarily focus on updates to the MacBook Pro lineup following recent mobile hardware announcements.
- 01Event is scheduled for October 28 at 1 PM ET in Los Angeles
- 02Primary hardware focus is expected to be the MacBook Pro series
- 03Launch follows recent iPhone Duo and Welcome Home product announcements
- 04Speculation includes potential touchscreen integration for new professional laptops
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
It feels like Apple's Welcome Home event just happened. And the iPhone Duo announcement isn't all that far in our rearview mirror, either. Yet, the company is back with another launch, focused on the MacBook Pro, it looks like. Its "Pro and tell" event is scheduled for October 28th at 1PM ET in Los Angeles. […]