STAYHotel Dive · 2h ago
Global meeting professionals overwhelmingly optimistic about 2027: report
Executive Brief
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Global meeting professionals report strong optimism for 2027 industry growth despite rising operational expenses. Executives should expect strategic shifts toward alternative venues as planners seek to mitigate higher traditional hotel costs.
- 01Meeting professionals express widespread optimism regarding the industry outlook for 2027
- 02Rising costs are driving a strategic shift toward alternative meeting venues over hotels
- 03Amex GBT data indicates planners are proactively adjusting strategies to manage budget pressures
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Some planners, however, will shift their strategies to prepare for higher costs, including moving meetings to alternative venues over traditional hotels, per Amex GBT.