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EXPLORETime Out Singapore · 1h ago

Seoul's viral Milkyshop butter cookies are coming to New Bahru

Executive Brief

The 30-second read

South Korean bakery Milkyshop will launch a high-demand retail pop-up at Singapore's New Bahru development through January 2027. The activation features a limited daily production of 200 boxes across four signature butter cookie flavors.

  • 01Seoul-based bakery Milkyshop establishes strategic limited-time presence in Singapore's New Bahru district
  • 02Daily inventory is strictly capped at 200 boxes to maintain product exclusivity
  • 03The retail engagement is scheduled to conclude in January 2027
  • 04Product selection focuses on four specific butter cookie variants for the local market

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London Business News: Executive Guide

AI-generated summary · Verify at source

200 boxes a day, four flavours, and a pop-up running until January 2027 only