EQUIPThe Points Guy · 2h ago
A hotel with a thrill ride? Hyatt is taking Times Square to new heights

Executive Brief
The 30-second read
Hyatt is expanding its Times Square footprint with the launch of a new 1,800-room StandardX hotel. The development features high-traffic amenities including a rooftop pool, an observation deck, and an integrated free-fall thrill ride.
- 01Hyatt will open a high-capacity 1,800-room StandardX property in the Times Square district
- 02On-site leisure facilities include an observation deck and a rooftop swimming pool
- 03The property features a specialized free-fall thrill ride as a primary guest attraction
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Hyatt is opening a massive 1,800-room StandardX hotel in Times Square with a rooftop pool, observation deck and free-fall thrill ride.