STAYSkift · 1h ago
Minor Hotels Wants a ‘Vietnam Network,’ Not Just Beach Resorts
Executive Brief
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Minor Hotels is pivoting its Vietnam strategy from leisure-focused beach resorts to a comprehensive national network. The expansion targets Hanoi and Ho Chi Minh City to capture rising domestic demand and corporate meetings.
- 01Strategic shift from international leisure travelers to domestic corporate and MICE market segments
- 02Planned expansion into primary urban hubs Hanoi and Ho Chi Minh City
- 03Capitalizing on increased business travel and domestic tourism infrastructure within Vietnam
- 04Transformation from isolated coastal properties to an integrated nationwide hospitality network
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Minor Hotels built its Vietnam business around overseas travelers heading to the beach. Now rising domestic travel, corporate business and meetings are giving the hotel group a reason to move into Hanoi and Ho Chi Minh City.