EQUIPThe Verge · 51m ago
OpenAI is sticking more ads in ChatGPT
Executive Brief
The 30-second read
OpenAI is expanding its advertising ecosystem by integrating sponsored product images directly into the ChatGPT interface. Starting late October 2026, U.S. users will encounter visual advertisements primarily during the image generation process.
- 01New visual ad format features sponsored images for products and services within the user interface
- 02Testing commences in the United States later this month focusing on image generation workflows
- 03Deployment marks a significant expansion of OpenAI advertising efforts initiated in February
- 04Initial rollout targets visual outputs before potentially expanding to other conversational areas
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
OpenAI's latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will "initially" appear when you generate images with ChatGPT, according to an announcement on Monday. The company first brought ads to ChatGPT in February. Until now, ChatGPT's […]