After Decades Operating in the Shadows, This Iconic Distillery Gets Its Own Whiskey

The 30-second read

MGP Ingredients has launched its first direct-to-consumer whiskey brand, Chapter One, transitioning from a silent contract distiller to a frontline competitor. This strategic shift allows the industry giant to leverage its extensive production history previously utilized by third-party labels.

• 01MGP Ingredients shifts from shadow contract distilling to launching its own primary whiskey label
• 02The distillery previously produced spirits for prominent brands including Bulleit and Angel's Envy
• 03This move marks a significant evolution in the company's long-term consumer market strategy
• 04The launch directly challenges established spirits labels that rely on MGP for their base production

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