MEETConvene (PCMA) · 2h ago
Del evento al destino: ¿Cómo diseñamos el valor que dejamos?
Executive Brief
The 30-second read
Strategic planning for the 2026 World Cup in Monterrey highlights a shift toward intentional legacy design for host cities. Executives must evaluate how event infrastructure and peripheral activities generate long-term economic and social value beyond the immediate tournament schedule.
- 01Monterrey serves as a case study for integrating global sporting events into local development frameworks
- 02Designing peripheral event activities is critical for maximizing long-term destination value
- 03The meetings industry is shifting focus toward measurable legacy impacts on host communities
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Meeting Room Rental 2026: Pricing & Vendors →AI-generated summary · Verify at source
Del Mundial 2026 en Monterrey surge una pregunta para la industria de reuniones: ¿cómo diseñar lo que sucede alrededor del evento para dejar más valor en el destino?