EQUIPThe Verge · 5d ago
Apple is raising iPhone prices by $100 on all of its old models
Executive Brief
The 30-second read
Apple has implemented a $100 price increase across its legacy iPhone lineup following the debut of the iPhone 18 Pro. This atypical adjustment affects all previous-generation models remaining in the company's current retail inventory.
- 01Last-generation iPhone models saw immediate $100 price hikes following recent product announcements
- 02The iPhone 16 retail price increased from $699 to $799 within one week
- 03Price adjustments coincide with the launch of the iPhone Duo and iPhone 18 Pro
- 04Increased costs apply to all older iPhone units still available for purchase
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Following Apple's "Surprise and shine" event that saw the announcement of the iPhone Duo and the iPhone 18 Pro, the company increased the price on all of its last-gen iPhones that are still available for purchase. The iPhone 16 sold for $699 just last week, and now it's up to $799. The iPhone 17E with […]