EXPLORETime Out London · 1h ago
This huge London shopping centre just won a major award
Executive Brief
The 30-second read
Westfield London has received a Sceptre Award for its implementation of an interactive customer experience model. The shopping centre utilized an innovative digital jukebox system allowing visitors to influence the retail environment's audio profile.
- 01Westfield London secured a major honor at the recent Sceptre Awards
- 02The recognition stems from a customer-led interactive jukebox experience
- 03Technology allows shoppers to directly control the retail location's musical soundtrack
- 04Award highlights shifting trends toward personalized and participatory consumer environments
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London Business News: Executive Guide →AI-generated summary · Verify at source
The West London mall won big at the Sceptre Awards for an innovative jukebox experience that invites customers to choose its soundtrack