STAYHospitality Tech · 1s ago
Aimbridge Hospitality’s Balanced Build vs. Buy Tech Framework
Executive Brief
The 30-second read
Aimbridge Hospitality has implemented a strategic framework to navigate the trade-offs between proprietary software development and third-party procurement. Under CIO Keryn McNamara, the company prioritizes in-house builds only when they provide a distinct competitive advantage for their management portfolio.
- 01CIO Keryn McNamara utilizes a structured methodology to evaluate internal technology investments versus external solutions
- 02In-house development is reserved for applications that offer significant market differentiation and operational edges
- 03The framework balances the high costs of custom builds against the scalability of commercial software
- 04Decision making focuses on maximizing ROI through a disciplined build versus buy assessment process
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Building tech in-house can offer a huge edge, but it isn’t always the right choice. CIO Keryn McNamara explains how her team decides where to invest.