EQUIPThe Points Guy · 2h ago
Panera overhauls MyPanera with points, status and new Sip Club limits
Executive Brief
The 30-second read
Panera has transitioned its loyalty program to a point-based award chart and introduced a new premium status tier. The update also implements a thirty-drink monthly limit for members of the Unlimited Sip Club.
- 01Introduction of a structured point system and award chart replaces previous randomized reward models
- 02Launch of MyPanera+ status tier provides differentiated benefits for frequent customers
- 03Unlimited Sip Club now enforces a maximum cap of thirty beverages per month
- 04Revamped program aims to increase transparency and predictable value for loyalty members
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Panera revamped its MyPanera loyalty program with points, an award chart and a new MyPanera+ status tier. Unlimited Sip Club members also face a new 30-drink limit.