EQUIPThe Verge · 1h ago
This see-through camera lets photographers maintain eye contact with their subjects
Executive Brief
The 30-second read
South Korean startup Lutra has introduced the Humans of Authenticity (HOA) A1, a screen-free digital camera featuring a large transparent viewfinder. The hardware design prioritizes direct eye contact between photographer and subject by centering the lens and sensor within an open frame.
- 01HOA A1 eliminates traditional digital screens to facilitate natural interpersonal engagement during photography
- 02Centrally positioned lens and sensor architecture distinguishes the device from previous transparent camera concepts
- 03Startup Lutra focuses on the new Humans of Authenticity brand to promote authentic portraiture
- 04Hardware design emphasizes minimalist aesthetics and functional transparency for professional use cases
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AI in Corporate Travel 2026 →AI-generated summary · Verify at source
Lutra, a South Korean startup, has debuted a new brand called Humans of Authenticity (HOA) that's launching another screen-free digital camera that incorporates a large open viewfinder into its design, as spotted by PetaPixel. The camera is reminiscent of the Godox C100 but the HOA A1 positions its lens and sensor close to the center […]