EXPLORETime Out Tokyo · 3d ago
Corteiz is making Tokyo part of its world
Executive Brief
The 30-second read
London-based streetwear brand Corteiz has expanded its presence in Tokyo through a strategic collaboration with Nike in Harajuku. This activation follows a series of Japan-exclusive product releases, signaling a deepening commitment to the regional luxury market.
- 01Corteiz strengthened its Harajuku footprint through a high-profile partnership with Nike
- 02The brand continues a multi-phase expansion strategy involving Japan-exclusive merchandise releases
- 03Tokyo remains a primary focal point for the London label's international growth roadmap
- 04Recent activations demonstrate increasing integration between Western streetwear labels and Japanese retail hubs
Go deeper · Explore playbook
London Business News: Executive Guide →AI-generated summary · Verify at source
The London label returned to Harajuku with Nike, adding another chapter to a year that already brought Japan-exclusive pieces to the city