EQUIPEngadget · 2h ago
Samsung and Google are raising prices on their budget phones

Executive Brief
The 30-second read
Samsung and Google are increasing the retail prices of their entry-level smartphone models. Executives should evaluate mobile fleet procurement strategies as cost advantages in the budget tier diminish.
- 01Samsung and Google are implementing price hikes across their budget-tier smartphone lineups
- 02Rising hardware costs are impacting the traditionally low-cost mobile equipment segment
- 03Procurement departments may need to renegotiate bulk enterprise device contracts
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Line go up (bad version).