EQUIPThe Verge · 1h ago
Spider-Man and The Odyssey are splitting up IMAX screens after a record-breaking weekend
Executive Brief
The 30-second read
IMAX is restructuring its North American screen allocation following a record-breaking box office weekend. Starting August 6, Spider-Man: Brand New Day will share select digital IMAX locations with The Odyssey, ending the latter's period of exclusive format access.
- 01Spider-Man: Brand New Day begins select IMAX screenings on Thursday, August 6
- 02The Odyssey concludes a three-weekend period of exclusive IMAX format availability
- 03Screen sharing follows the highest-grossing weekend in box office history
- 04Modified distribution strategy focuses on select digital IMAX locations across North America
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Spider-Man: Brand New Day is joining The Odyssey in IMAX theaters after both movies led the biggest weekend in box office history. On Monday, IMAX announced that Spider-Man: Brand New Day will be available in select digital IMAX locations across North America starting Thursday, August 6th. The news comes as The Odyssey's exclusive three-weekend run […]