EQUIPThe Verge · 1h ago
Guitar company D’Addario admits that AI music was used in a promotional video
Executive Brief
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Guitar accessory manufacturer D'Addario has officially admitted to using Suno AI music in recent promotional content. This disclosure follows two weeks of public denials and technical obfuscations regarding the authenticity of the company's marketing materials.
- 01D'Addario reversed its initial stance after weeks of denying AI involvement in promotional videos
- 02Company internal explanations previously cited technical factors like Autotune and low-quality export artifacts
- 03The controversy highlights growing scrutiny regarding AI-generated assets in professional creative industries
- 04Evidence provided by industry observers eventually forced the company to confirm Suno software usage
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After weeks of controversy and speculation, music company D'Addario has admitted that AI, specifically Suno, was used as part of a recent promotional video. For nearly two weeks, the company has denied the allegations, even as evidence piled up against it. It offered various explanations, from low-quality exports, to combinations of plugins like Autotune introducing […]