How First Class Jerk Is Building a Travel Media Brand
The 30-second read
Adam Lovick, founder of First Class Jerk, outlines how irreverent storytelling and visual content create competitive advantages for modern travel brands. The discussion emphasizes capturing audience attention through video and photography to drive brand growth.
- 01Irreverent storytelling and video content serve as primary drivers for travel brand building
- 02Audience attention is identified as a critical competitive advantage in the current travel marketplace
- 03Family history in the travel industry influenced the strategic development of the First Class Jerk brand
- 04Content creators provide established travel companies with new methods to engage specialized consumer demographics
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In this Skift Take Sessions episode, recorded at the Skift Creator Summit during Skift Global Forum, Sarah Dandashy sits down with Adam Lovick, founder of First Class Jerk, to discuss how he built a travel brand around irreverent storytelling, video, and photography. Lovick shares how his family’s history in the travel industry shaped his path and why he sees content and audience attention as a competitive advantage for travel brands.