EQUIPGear Patrol · 2h ago
James Bond Has a New Watch. It Isn’t an Omega
Executive Brief
The 30-second read
Recent developments in the James Bond franchise indicate a departure from the long-standing Omega brand partnership. This shift towards Vertex watches suggests a strategic pivot to heritage-focused British horology for the series.
- 01James Bond has transitioned away from Omega to a new timepiece by Vertex
- 02Vertex watches align with the character's British intelligence background and heritage
- 03The change marks a significant shift in high-profile luxury brand placement for the franchise
- 04This move reflects evolving trends in elite functional gear and cinematic product integration
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It does suit a British spy, though.