STAYSkift · 2d ago
Aman Confirms Its Secret Third Brand Is Atma, Opening in Miami in 2031
Executive Brief
The 30-second read
Luxury hospitality group Aman has officially confirmed Atma as its third brand, with the debut property scheduled for Miami in 2031. This expansion follows the group's ongoing rollout of its second brand, Janu, amid scrutiny regarding development timelines.
- 01Aman identifies Atma as its new secret brand with a confirmed 2031 Miami opening
- 02The launch follows the slower deployment of Aman's second brand, Janu
- 03Janu has opened only one property since its initial launch over six years ago
- 04Strategic growth plans emphasize long-term delivery timelines for the group's expanding portfolio
Go deeper · Stay playbook
Corporate Hotel Rates 2026: Negotiate & Lock In →AI-generated summary · Verify at source
Aman has confirmed what the paper trail suggested to Skift in January. The open question is delivery: Janu, the group's second brand, has one hotel open after more than six years since its launch.