EQUIPGear Patrol · 6d ago
Adidas Breathes New Life into Its Y2K-Era Water Shoe
Executive Brief
The 30-second read
Adidas is relaunching its early 2000s Water Moc through a design collaboration with Pharrell Williams. The updated model transitions from a functional water shoe to a retro lifestyle hybrid sneaker for the 2026 season.
- 01Pharrell Williams led the redesign of the Y2K-era Adidas Water Moc model
- 02The footwear transforms a technical water shoe into a lifestyle hybrid sneaker
- 03This release marks the third Virginia-inspired shoe in the current collaborative series
- 04The product launch targets the premium retro footwear and lifestyle market segments
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Pharrell's third Virginia shoe transforms the early '00s Water Moc into a retro lifestyle hybrid sneaker.