EQUIPGear Patrol · 3d ago
Burton Revives and Updates Its Iconic OG Snowboarding Kit, 41 Years Later
Executive Brief
The 30-second read
Burton has launched a modernized version of its inaugural 1985 snowboarding outerwear kit to mark the company's 50th anniversary. The updated collection integrates contemporary technical materials with heritage design elements for high-performance riding.
- 01Burton commemorates its 50th birthday by reviving the brand's first functional riding apparel
- 02The new 85 Powder Shell collection features three-layer waterproof construction and modern textiles
- 03Release updates 41-year-old designs to meet current professional snowboarding performance standards
- 04Product launch serves as the lead initiative for the company's milestone anniversary celebration
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
The revolutionary brand kicks off an epic 50th birthday celebration by modernizing some heritage-loaded riding apparel.