EQUIPThe Verge · 6m ago
Apple announces surprise ‘Welcome home’ launch event
Executive Brief
The 30-second read
Apple has scheduled a surprise product launch event for October 13th at 9 AM ET in New York. The presentation, themed "Welcome home," is expected to focus on new smart home hardware and ecosystem integration.
- 01Event confirmed for October 13th in New York City beginning at 9 AM ET
- 02Tagline Welcome home strongly suggests a focus on smart home product launches
- 03Rumors indicate significant updates to Apple smart home equipment and software features
- 04Announcement follows typical October release cycles for secondary hardware categories
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Apple has just announced a new October event, taking place in New York on October 13th at 9AM ET. The company is rumored to be launching smart home-focused products this month, and the event invite hints that'll be the case: Apple is using the tagline "Welcome home." At the event, Apple is rumored to announce […]