EQUIPThe Verge · 58m ago
This is Instagram’s new logo
Executive Brief
The 30-second read
Instagram has launched its first wordmark redesign in a decade, replacing its long-standing cursive typeface. The updated branding utilizes a hybrid print-cursive aesthetic that reportedly impacts visual legibility within the mobile application interface.
- 01Instagram replaced its traditional cursive logo with a new hybrid wordmark
- 02This branding update represents the first major change to the wordmark in ten years
- 03Early critiques indicate the new typography may be less legible than the previous version
- 04The change affects the primary visual identifier located at the top of the app interface
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Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam," right? "The wordmark at the top of the app hasn't changed in 10 years, […]